October 2018

Only in Wisconsin: the Mystique of New Glarus Beer

by Dr. Carol Westbrook 10.10.2018

“Only in Wisconsin” reads the label on the New Glarus bottle, the six-packs, the coasters and the swag available in the gift shop.  The Octoberfest hat I found in the gift shop has the Wisconsin map and their logo, “Drink Indigenous” on the front. Even the distribution trucks have the map and logo! Want to […]

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