NEWS OF THE DAY :: “Is That Water In My Budweiser?” – Forbes

by admin on February 27, 2013

budFrom Roger Dooley , reprinted from Forbes 2/27/13

Craft beer lovers may find brews like Budweiser a bit thin already, but the last thing the brand needs is for long-time Bud drinkers to get the impression that someone is adding water to their beer.

imagesAs I discussed in my Maker’s Mark post, it’s not whether the customer can taste the difference. It’s all in the perception. Give average beer drinkers two identical samples of beer, tell them that the second one has been diluted with a little water (but not enough to change the flavor), and I guarantee more will “taste” the difference than not. As social scientist Dan Ariely found, even adding vinegar to beer went unnoticed – those who tasted the brew reported liking it, unless they were told about the addition. Then, they hated it.

InBev has already been accused of tinkering with the long-established recipes for its iconic brands, mostly in the name of cost reduction. They need to crush these allegations quickly and convincingly (assuming they are untrue) if they expect to avoid major damage to their brands.

Ed: For the original Forbes post with all the links, go to http://tinyurl.com/ccjv7td
Thanks toYBN pal and contributor Eric Hider for kindly bringing this to us.

 

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: